ICH Next
Category:
AI data driven dashbord
Client:
ICH Next
Duration:
5 weeks
About ICH
Working in line with former Creative Directors at Ajio and current founders of ICH NEXT - is a Creative Strategy firm for consumer centred Brand Concepts, Design and Content. We aim to address the need gap for human centric brand ideas in the fashion & lifestyle retail market. Focused on strategic brand creation from ideation to enabling execution.
Objective
Develop a comprehensive dashboard AI driven tailored for fashion designers leveraging ICH NEXT, the nation's premier Fashion Forecasting service specialising in Indian Wear apparel. The objective is to provide a dynamic platform facilitating fashion brands, designers, and retailers in launching and scaling their ventures in alignment with upcoming fashion trends. This initiative aims to integrate multiple seasonal reports, encompassing consumer sentiments, color schemes, pattern trends, and more, released periodically throughout the year.
Contribution
Product Design | Design System
Current Challenges
Manual Trend Prediction: Traditional manual trend forecasting in the fashion industry is time-consuming, resource-intensive, and prone to delays, potentially missing emerging trends.
Data Overload: Despite the abundance of data in the fashion industry, current processes struggle to effectively analyze and utilize this information to derive actionable insights.
Inaccurate Predictions: The dynamic nature of the fashion industry demands precise trend forecasting; however, existing methods may fall short in providing the necessary accuracy, leading to potential losses for brands and retailers.
Lack of Collaboration: Fragmented workflows hinder collaboration among team members responsible for research, analysis, and report generation, impacting communication and information exchange.
Limited User Experience: ICH NEXT's digital subscription service aims to offer comprehensive trend reports, yet subscribers may face challenges in navigating and extracting valuable insights from the provided data and reports.
Scope
The project aims to develop a user-friendly dashboard tailored for fashion designers, integrating ICH NEXT's Fashion Forecasting service to provide real-time trend insights. It will prioritize efficient data processing, intuitive navigation, and collaborative tools, ensuring scalability and adherence to industry standards while aligning with stakeholders' objectives.
Resolving Complex Problems
Web design, for me, is not just about aesthetics; it's about resolving complex problems. I relish the opportunity to take on challenges and find innovative solutions that not only meet but exceed your expectations.
Key Features
The Bigger picture is to build an inhouse platform for Fashion Analysis and Trend Prediction which would foster ICH NEXT team to Optimize their work and increase efficiency to generate Trend predictions at scale. Also, the platform should serve the following Stakeholders:
ICH Admin – Administrator Role
ICH Researcher – Team User Role
Consumer - End User Role
Introduction
As the leader of the aforementioned project, my role is to orchestrate a multidisciplinary team towards the creation of a cutting-edge dashboard catering to fashion designers' needs. Guided by the vision of seamlessly integrating ICH NEXT's Fashion Forecasting service, our focus lies in delivering a user-centric solution that not only streamlines trend analysis but also fosters collaboration and innovation within the fashion industry with AI data driven. Through strategic planning, effective communication, and a commitment to excellence, we aim to revolutionise how designers access and leverage trend insights, ultimately driving growth and success for our stakeholders.
SiteMap
The site map for the comprehensive dashboard will feature intuitive navigation, categorized into sections such as Trend Analysis, Collections & Inspiration, Material & Color Palette, Collaboration Hub, and Market Insights, ensuring easy access to essential tools and insights tailored for fashion designers leveraging ICH NEXT's Fashion Forecasting service.
Color Styles - Figma Variables
Figma color variables will be meticulously designed to reflect the brand identity and enhance visual hierarchy, offering primary, secondary, and neutral colors alongside distinct error and interactive state colors, ensuring consistency and usability throughout the dashboard's UI/UX.
Primary Colors:
Main brand colors representing the brand identity and theme consistency.
Variations for different purposes such as background, text, and accent colors.
Secondary Colors:
Complementary colors used to enhance visual appeal and create hierarchy.
Shades and tints for highlighting, borders, and interactive elements.
Neutral Colors:
Subtle tones for backgrounds, borders, and shadows to maintain balance and readability.
Variations for light and dark themes to accommodate user preferences.
Error and Alert Colors:
Distinct colors to indicate errors, warnings, and important notifications.
Consistent usage for alert messages, validation errors, and system prompts.
Interactive States:
Colors representing interactive states such as hover, active, and focus.
Visual feedback for user interactions to improve usability and responsiveness.
UI - Screens
UI screens will be thoughtfully crafted to provide a seamless user experience, featuring intuitive layouts, interactive data visualizations, and AI-driven insights, empowering fashion designers to effortlessly navigate through trend analysis, inspiration curation, material exploration, collaboration, and market insights, all seamlessly integrated with ICH NEXT's Fashion Forecasting service.
